Hypotheticals...

Every film comes with problems that make it difficult to market. What are the challenges your film presents to future marketers?

- Great film, but tough to sell.
- Hard to explain because it follows more than one person.
- Transgendered protagonist - something some people cannot get past
- Deals with mental illness
*All are difficult to promote because they are difficult to talk about

If you were in a position to fund a film like the one you were assigned and your motivation was to make a lot of money, what would you demand from (or suggest to) the filmmaker (if anything) about the content of the film before it was shot?

- We wouldn't change the content. We would market it differently.
- DYI marketing strategy & budget before shooting
- Grants from organizations that promote themes of this film
- Interactive website
- More posters
- Budget for Swag

Pretend you work for a film distributor. What if your boss came up to you with this finished film and told you that your job depended on winning attention and awards at film festivals for this film. Note this question is different than the previous question because winning awards and attention is different than making money. What would you do?

- Host events at gay clubs and bars
- Radio interviews:
NPR Arts Connection
This American Life
- Promote film in her own magazine
- Good copies of film to show
- Street team from different walks of life:
Social Aspect
Gay Community
- Film Commissions - especially in Montana, San Francisco and New York
- Viral Marketing - banners for MySpace and FaceBook
- Advanced Screenings - Miami, New York and Los Angeles
- Know the festival circuit - screen at Sarasota and FFF
- Push hard to promote first screening - free tickets, make theatre full, create a buzz
- Put a trailer on youtube!
- Strong IMDB listing