Group Member: Lauren Stockner's Contribution

I was the filmmaker contact. I contacted Kim at first by sending her an email:

Hello!

My name is Lauren Stockner and I am with the University of Central Florida's film program. We are working this semester to promote films from the Florida Film Festival and my group and I have received your film! We are very excitedd to work with you to market this film in Orlando and surrounding areas. I was looking at your website and it seems you already have most of the press needed. We wanted to hopefully discuss some more ideas with you and make the screening at the Florida Film Festival one of the best ever!

Lauren Stockner
contact information

I received no reponse to this. So a few days later after class, I decided to call instead, hoping for an instant response. I was lucky and she answered. We had a pleasant conversation about all the things we wanted to do and all of the things she wanted us to do. This was before spring break. She said that she would send the postcards right away and I told her I would email the revised marketing plan. Here is a copy of an email I sent so she would know we were working on the plan and were a bit behind schedule:

Hello!

Sorry for the delay, everything has been really hectic lately. I don't want you to think we dropped off the face of the earth. We are still here! We are still working on the revised marketing plan and will get that to you as soon as possible. Here are my teammates email addresses for you so for the next two days when I have no internet access we can come up with a feasible plan.

contact information

Lauren Stockner

Once we got back on schedule, I sent another email. This time it contained the marketing plan as an attachment. I thought I never got a response and just now while checking my email for these messages, I found one. This is very disappointing that I didn't discover this earlier. But in any case, after this email I tried calling her three times and not one of those times did she pick up or call back. We thought we were on our own.
I created a FaceBook event for the first showing on Saturday at 4:45pm at the Regal. As we all discovered as a class, this did nothing to help get people to go see the movie.
I went to the GLBSU meeting the Tuesday night before the festival and did a little presentation about the film and how everyone should go see it a week from Tuesday, which was the second showing, at 9:30pm at the Enzian. People seemed interested, but I didn't see any familiar faces at the screening.
I bought the iron-ons and t-shirts to make the promotional attire. This was a fail. I printed the iron-ons normally, and we found out after we ironed one on that it was backwards and that the image had to be reversed before printed. We would have re-printed them except that at the same time I ran out of black ink for my printer and they were already funky colors. So we went with it and wore the backwards shirts and wrote in permanent marker on the back the dates and times of the two showings. If anyone asked why the shirts were backwards we told them to see the movie. I guess our mistake turned into a good marketing ploy.
I went to the Tuesday night screening. About an hour and a half before the movie was set to rolll, I got a call from the filmmaker, Kim, telling me she was in Florida and that she just did a radio interview. This was interesting news and something that I would have liked to know sooner rather than later.