http://www.prodigalsonsmovie.blogspot.com
http://bigskydocff.blogspot.com/2009/02/montana-filmmaker-comes-out.html
http://www.indiewire.com/article.garden_and_broadway_taketop_florida_fest_prizes/
http://www.ioncinema.com/news.id/3431/22nd_afi_fest_kimberly_reed_prodigal_sons
http://blogs.orlandosentinel.com/entertainment_movies_blog/2009/04/a-chat-with-prodigal
http://blogs.indiewire.com/enzian/archives/fff09 - interviews_photo_gallery/
Wednesday, April 29, 2009
Tuesday, April 28, 2009
Distribution and Filmmaker Bio
Prodigal Sons has seen significant exposure since its release into the Film Festival Circuit, playing in various cities including, but not exclusive to: Cleveland, Seattle, Florida, and Nashville. The film's exposure has led to numerous awards such as a Special Jury Award for "Fearless Filmmaking" at the Florida Film Festival, the FIPRESCI prize from the Thessaloniki! International Federation of Film Critics and indieWIRE referred to it as one of 2008's "Five Undistributed Gems." The film, though currently undistributed, has valuable outreach potential to mental illness groups. It can act as source material for training those who desire to care for people whose emotional state is delicate. The characters/people in the film are well rounded, deeply emotional and revealing individuals. The relationship between Kim and her adopted brother Marc is an ideal depiction of the sensitivity and care required of those who interact with the mentall ill and/or unstable.
Biography of Filmmaker:
Kimberly Reed grew up in Helena, Montana as Paul McKerrow. In high school, Paul was a popular athlete. After graduation, Paul moved to San Francisco and began the process of changing into a woman. Before moving to New York, Paul changed his name to Kimberly Reed. In order to leave her transition in the past, Kim moved to New York to become the editor of DV Magazine. In overcoming her anonymity, Kim recently became a filmmaker. Kim states, "I don't know any trans filmmakers who are in charge of the media that's portraying them, so for me that's really important." She is currently promoting her film Prodigal Sons on the film festival circuit and is seeking distribution.
Biography of Filmmaker:
Kimberly Reed grew up in Helena, Montana as Paul McKerrow. In high school, Paul was a popular athlete. After graduation, Paul moved to San Francisco and began the process of changing into a woman. Before moving to New York, Paul changed his name to Kimberly Reed. In order to leave her transition in the past, Kim moved to New York to become the editor of DV Magazine. In overcoming her anonymity, Kim recently became a filmmaker. Kim states, "I don't know any trans filmmakers who are in charge of the media that's portraying them, so for me that's really important." She is currently promoting her film Prodigal Sons on the film festival circuit and is seeking distribution.
Group Member: Lauren Stockner's Contribution
I was the filmmaker contact. I contacted Kim at first by sending her an email:
Hello!
My name is Lauren Stockner and I am with the University of Central Florida's film program. We are working this semester to promote films from the Florida Film Festival and my group and I have received your film! We are very excitedd to work with you to market this film in Orlando and surrounding areas. I was looking at your website and it seems you already have most of the press needed. We wanted to hopefully discuss some more ideas with you and make the screening at the Florida Film Festival one of the best ever!
Lauren Stockner
contact information
I received no reponse to this. So a few days later after class, I decided to call instead, hoping for an instant response. I was lucky and she answered. We had a pleasant conversation about all the things we wanted to do and all of the things she wanted us to do. This was before spring break. She said that she would send the postcards right away and I told her I would email the revised marketing plan. Here is a copy of an email I sent so she would know we were working on the plan and were a bit behind schedule:
Hello!
Sorry for the delay, everything has been really hectic lately. I don't want you to think we dropped off the face of the earth. We are still here! We are still working on the revised marketing plan and will get that to you as soon as possible. Here are my teammates email addresses for you so for the next two days when I have no internet access we can come up with a feasible plan.
contact information
Lauren Stockner
Once we got back on schedule, I sent another email. This time it contained the marketing plan as an attachment. I thought I never got a response and just now while checking my email for these messages, I found one. This is very disappointing that I didn't discover this earlier. But in any case, after this email I tried calling her three times and not one of those times did she pick up or call back. We thought we were on our own.
I created a FaceBook event for the first showing on Saturday at 4:45pm at the Regal. As we all discovered as a class, this did nothing to help get people to go see the movie.
I went to the GLBSU meeting the Tuesday night before the festival and did a little presentation about the film and how everyone should go see it a week from Tuesday, which was the second showing, at 9:30pm at the Enzian. People seemed interested, but I didn't see any familiar faces at the screening.
I bought the iron-ons and t-shirts to make the promotional attire. This was a fail. I printed the iron-ons normally, and we found out after we ironed one on that it was backwards and that the image had to be reversed before printed. We would have re-printed them except that at the same time I ran out of black ink for my printer and they were already funky colors. So we went with it and wore the backwards shirts and wrote in permanent marker on the back the dates and times of the two showings. If anyone asked why the shirts were backwards we told them to see the movie. I guess our mistake turned into a good marketing ploy.
I went to the Tuesday night screening. About an hour and a half before the movie was set to rolll, I got a call from the filmmaker, Kim, telling me she was in Florida and that she just did a radio interview. This was interesting news and something that I would have liked to know sooner rather than later.
Hello!
My name is Lauren Stockner and I am with the University of Central Florida's film program. We are working this semester to promote films from the Florida Film Festival and my group and I have received your film! We are very excitedd to work with you to market this film in Orlando and surrounding areas. I was looking at your website and it seems you already have most of the press needed. We wanted to hopefully discuss some more ideas with you and make the screening at the Florida Film Festival one of the best ever!
Lauren Stockner
contact information
I received no reponse to this. So a few days later after class, I decided to call instead, hoping for an instant response. I was lucky and she answered. We had a pleasant conversation about all the things we wanted to do and all of the things she wanted us to do. This was before spring break. She said that she would send the postcards right away and I told her I would email the revised marketing plan. Here is a copy of an email I sent so she would know we were working on the plan and were a bit behind schedule:
Hello!
Sorry for the delay, everything has been really hectic lately. I don't want you to think we dropped off the face of the earth. We are still here! We are still working on the revised marketing plan and will get that to you as soon as possible. Here are my teammates email addresses for you so for the next two days when I have no internet access we can come up with a feasible plan.
contact information
Lauren Stockner
Once we got back on schedule, I sent another email. This time it contained the marketing plan as an attachment. I thought I never got a response and just now while checking my email for these messages, I found one. This is very disappointing that I didn't discover this earlier. But in any case, after this email I tried calling her three times and not one of those times did she pick up or call back. We thought we were on our own.
I created a FaceBook event for the first showing on Saturday at 4:45pm at the Regal. As we all discovered as a class, this did nothing to help get people to go see the movie.
I went to the GLBSU meeting the Tuesday night before the festival and did a little presentation about the film and how everyone should go see it a week from Tuesday, which was the second showing, at 9:30pm at the Enzian. People seemed interested, but I didn't see any familiar faces at the screening.
I bought the iron-ons and t-shirts to make the promotional attire. This was a fail. I printed the iron-ons normally, and we found out after we ironed one on that it was backwards and that the image had to be reversed before printed. We would have re-printed them except that at the same time I ran out of black ink for my printer and they were already funky colors. So we went with it and wore the backwards shirts and wrote in permanent marker on the back the dates and times of the two showings. If anyone asked why the shirts were backwards we told them to see the movie. I guess our mistake turned into a good marketing ploy.
I went to the Tuesday night screening. About an hour and a half before the movie was set to rolll, I got a call from the filmmaker, Kim, telling me she was in Florida and that she just did a radio interview. This was interesting news and something that I would have liked to know sooner rather than later.
Monday, April 27, 2009
Group Member: Mike Sullivan's Contribution
The majority of Mike's contribution dealt with the technical/electronic forms of promtoion. Mike created a Gmail account for the group very early on in the process. The name is: ProdigalSonsGroup@gmail.com. This account was used for sending out promotional emails and creating this blog on Google. Mike wrote the following base letter for the emails in order to make sending multiple emails a simpler, more efficient task:
Dear insert organization name,
I, insert member name, am a volunteer at the Florida Film Festival for the 2009 year. Your organization is of particular relevance in relation to one of this year's chosen Feature Films. The film is entitled Prodigal Sons. The film deals directly with your organization's cause by tackling the topic of insert related topic. We would be very appreciative if you would allow us to post flyers/make an announcement/etc. in or around one of your meetings/buildings/establishments.
The Festival runs from March 27th through April 5th at the Regal in Winter Park as well as the Enzian Theater in Maitland. The showings for Prodigal Sons are on the following date:
Saturday, March 28th at 4:45pm (Regal Winter Park)
Tuesday, March 31st at 9:30pm (The Enzian Theater)
The film's official website is www.prodigalsonsmovie.com. Any and all cooperation and support you are willing to offer is greatly appreciated. Please feel free to let us know any concerns you may have. Thank you for taking the time to consider our request. We will be in touch.
Sincerely,
insert group member name
Prodigal Sons Group
The emails were well received with some contacts passing the information to their respective groups that correlate with the film's subject matter. However, multiple responses were received by individuals that expressed deep interest in the film, asking whether it would be shown at later dates. The problem here was that the emails the group sent were during many local school's spring break and therefore the word could not be spread about the film. In the future, our group would instead look into the contact's yearly calendar to avoid this obstacle.
Mike Created a FaceBook event for the second showing of the film. Each group member then proceeded to invite everyone they knew on FaceBook, but to no avail. The event only had about 12 confirmed guests out of some hundred. The "maybe"s and "not attending" more or less split evenly the remaining people invited, though the "maybe"s likely were really just friends who didn't want to decline entirely. Overall, this apsect was far from a success.
Perhaps the most time consuming aspect of Mike's work took place creating the blog imagery and the blog itself. The blog was originallly created with the hope of referring visitors to the site via FaceBook and/or MySpace ads. The lack of a budget prevented the blog from serving this particular purpose. However, the blog imagery Mike created was used as the group's main flyer, which again, referred people to the blog itself for further information. This became a necessity because of the non-existent marketing materials that were never sent to the Enzian. The flyer and blog contained info such as showt imes and the number to call for tickets as can be seen above.
In addition to these tasks, Mike promoted before screenings with Rene by wearing his backwards shirt, handing out flyers to pedestrians, and distributing flyers to various shops including a Chocolate shop in Winter Park and a Pizzeria, amongst others. Mike volunteered for one last task in creating the PowerPoint (and now this blog post) for the group's final presentation. Imagery for the PowerPoint was taken from online, as well as provided for by group members. These tasks are only the individual tasks, as the entire group met on multiple occasions to work together.
Dear insert organization name,
I, insert member name, am a volunteer at the Florida Film Festival for the 2009 year. Your organization is of particular relevance in relation to one of this year's chosen Feature Films. The film is entitled Prodigal Sons. The film deals directly with your organization's cause by tackling the topic of insert related topic. We would be very appreciative if you would allow us to post flyers/make an announcement/etc. in or around one of your meetings/buildings/establishments.
The Festival runs from March 27th through April 5th at the Regal in Winter Park as well as the Enzian Theater in Maitland. The showings for Prodigal Sons are on the following date:
Saturday, March 28th at 4:45pm (Regal Winter Park)
Tuesday, March 31st at 9:30pm (The Enzian Theater)
The film's official website is www.prodigalsonsmovie.com. Any and all cooperation and support you are willing to offer is greatly appreciated. Please feel free to let us know any concerns you may have. Thank you for taking the time to consider our request. We will be in touch.
Sincerely,
insert group member name
Prodigal Sons Group
The emails were well received with some contacts passing the information to their respective groups that correlate with the film's subject matter. However, multiple responses were received by individuals that expressed deep interest in the film, asking whether it would be shown at later dates. The problem here was that the emails the group sent were during many local school's spring break and therefore the word could not be spread about the film. In the future, our group would instead look into the contact's yearly calendar to avoid this obstacle.
Mike Created a FaceBook event for the second showing of the film. Each group member then proceeded to invite everyone they knew on FaceBook, but to no avail. The event only had about 12 confirmed guests out of some hundred. The "maybe"s and "not attending" more or less split evenly the remaining people invited, though the "maybe"s likely were really just friends who didn't want to decline entirely. Overall, this apsect was far from a success.
Perhaps the most time consuming aspect of Mike's work took place creating the blog imagery and the blog itself. The blog was originallly created with the hope of referring visitors to the site via FaceBook and/or MySpace ads. The lack of a budget prevented the blog from serving this particular purpose. However, the blog imagery Mike created was used as the group's main flyer, which again, referred people to the blog itself for further information. This became a necessity because of the non-existent marketing materials that were never sent to the Enzian. The flyer and blog contained info such as showt imes and the number to call for tickets as can be seen above.
In addition to these tasks, Mike promoted before screenings with Rene by wearing his backwards shirt, handing out flyers to pedestrians, and distributing flyers to various shops including a Chocolate shop in Winter Park and a Pizzeria, amongst others. Mike volunteered for one last task in creating the PowerPoint (and now this blog post) for the group's final presentation. Imagery for the PowerPoint was taken from online, as well as provided for by group members. These tasks are only the individual tasks, as the entire group met on multiple occasions to work together.
Group Member: Rene Arriaza's Contribution
I was very up front with my group. They knew going into this project that I would not be as active of a street team member as I would have liked, due to the fact that I was producing two short films directly before the film festival. I tried my best to set out a strong and thorough marketing plan so that our group would be successful. At one of our first group meetings, we screened the film and then got to work on the preliminary marketing memo. As a group, we worked on this document. After Lauren got the notes provided by Kim, I decided to do extensive research on the people that we could contact. Our marketing memo grew from about two pages to seven pages. As a group we divided the contacts. I was responsible for calling WPRK, clubs and bars, coffee houses, and High Schools F-Z. Please see the marketing memo in the appendix.
On set, I wore my Prodigal Sons t-shirt. I figured that the people on set were a captive audience. There was no way they could not hear me talking about the film. It really bugged one my crew members that the print was backwards. I'm glad our mistake, worked in our favor.
Our form letter came in handy for e-mailing the high schools. However, my e-mails went out over Orange County Public Schools spring break. We should have planned ahead and looked at the school board's website.
I modified the form letter to make it even shorter when e-mailing the clubs and bars, as well as the coffee houses. During this heavy e-mailing session, I changed my signature to make sure that every e-mail went out with a link to ticket presales with the Florida Film Festival's website as well as a link to our blog: www.prodigalsonsmovie.blogspot.com.
I emailed the show Gay Talk Orlando at WPRK to see if I could set up a telephone or live interview with our filmmaker, Kimberely Reed. I did not get a response. In fact, I got worried that the show no longer existed. So I researched this on the web, and I found it to be true. This research helped ameliorate the feeling that I was not doing enough. However, the day Kim arrived, Lauren and I found out that Kim had been interviewed on WPRK. Whatever the connection was, at least it was made.
I did not get a response back from the clubs/bars or coffee houses. Regardless, Lauren and I picked a club to go to promote the film. We chose Pulse for two reasons. Reason one being we could get in free (our budgets were very limited for the project). Reason two was that Pulse is a known gay and lesbian club. We decided to go together because it is safer to market in pairs (especially at a club). All we did was pass out flyers. We did not want to get kicked out. Perhaps with more planning, going clubbing could have been a better strategy. If I could have hit just one club well, we would have had a better turnout.
Looking back, what I think we should have done was to contact the Noe at ABC Bartending School. He would have told me the current owner's name and maybe even put in a good word for me. Lauren and I should have set up a meeting with the owner/manager during off hours and presented the pitch. If we could get him to agree to announce the film with a MySpace keyword we would have been in the clear. Clubs market through MySpace. We should have asked to get a link posted to their website. Maybe made a deal like: If you show your Prodigal Sons ticket stub, you get in for free. They already let people in for free, so the owner would not lose anything. Once we get one owner to agree, others usually follow. Many of the club owners' downtown have one or two clubs and they all listen to their competition.
It was frustrating not hearing back from anyone. The two days before the first screening, I did face to face marketing. I left flyers in coffee houses downtown. I used the marketing memo as a guide. However, I did go inside shops not on the list.
Mike and I promoted before the first screening at the Winter Park Regal. Lauren and I met Kim for the screening at the Enzian. Our film finished screening by the first Tuesday of the film festival. Because, I felt that I had missed out on not doing enough street team work, I decided to take full advantage of the networking possibilities at the film festival. During the festival I kept a diary, scraps of notebook paper of what had occurred.
On set, I wore my Prodigal Sons t-shirt. I figured that the people on set were a captive audience. There was no way they could not hear me talking about the film. It really bugged one my crew members that the print was backwards. I'm glad our mistake, worked in our favor.
Our form letter came in handy for e-mailing the high schools. However, my e-mails went out over Orange County Public Schools spring break. We should have planned ahead and looked at the school board's website.
I modified the form letter to make it even shorter when e-mailing the clubs and bars, as well as the coffee houses. During this heavy e-mailing session, I changed my signature to make sure that every e-mail went out with a link to ticket presales with the Florida Film Festival's website as well as a link to our blog: www.prodigalsonsmovie.blogspot.com.
I emailed the show Gay Talk Orlando at WPRK to see if I could set up a telephone or live interview with our filmmaker, Kimberely Reed. I did not get a response. In fact, I got worried that the show no longer existed. So I researched this on the web, and I found it to be true. This research helped ameliorate the feeling that I was not doing enough. However, the day Kim arrived, Lauren and I found out that Kim had been interviewed on WPRK. Whatever the connection was, at least it was made.
I did not get a response back from the clubs/bars or coffee houses. Regardless, Lauren and I picked a club to go to promote the film. We chose Pulse for two reasons. Reason one being we could get in free (our budgets were very limited for the project). Reason two was that Pulse is a known gay and lesbian club. We decided to go together because it is safer to market in pairs (especially at a club). All we did was pass out flyers. We did not want to get kicked out. Perhaps with more planning, going clubbing could have been a better strategy. If I could have hit just one club well, we would have had a better turnout.
Looking back, what I think we should have done was to contact the Noe at ABC Bartending School. He would have told me the current owner's name and maybe even put in a good word for me. Lauren and I should have set up a meeting with the owner/manager during off hours and presented the pitch. If we could get him to agree to announce the film with a MySpace keyword we would have been in the clear. Clubs market through MySpace. We should have asked to get a link posted to their website. Maybe made a deal like: If you show your Prodigal Sons ticket stub, you get in for free. They already let people in for free, so the owner would not lose anything. Once we get one owner to agree, others usually follow. Many of the club owners' downtown have one or two clubs and they all listen to their competition.
It was frustrating not hearing back from anyone. The two days before the first screening, I did face to face marketing. I left flyers in coffee houses downtown. I used the marketing memo as a guide. However, I did go inside shops not on the list.
Mike and I promoted before the first screening at the Winter Park Regal. Lauren and I met Kim for the screening at the Enzian. Our film finished screening by the first Tuesday of the film festival. Because, I felt that I had missed out on not doing enough street team work, I decided to take full advantage of the networking possibilities at the film festival. During the festival I kept a diary, scraps of notebook paper of what had occurred.
Hypotheticals...
Every film comes with problems that make it difficult to market. What are the challenges your film presents to future marketers?
- Great film, but tough to sell.
- Hard to explain because it follows more than one person.
- Transgendered protagonist - something some people cannot get past
- Deals with mental illness
*All are difficult to promote because they are difficult to talk about
If you were in a position to fund a film like the one you were assigned and your motivation was to make a lot of money, what would you demand from (or suggest to) the filmmaker (if anything) about the content of the film before it was shot?
- We wouldn't change the content. We would market it differently.
- DYI marketing strategy & budget before shooting
- Grants from organizations that promote themes of this film
- Interactive website
- More posters
- Budget for Swag
Pretend you work for a film distributor. What if your boss came up to you with this finished film and told you that your job depended on winning attention and awards at film festivals for this film. Note this question is different than the previous question because winning awards and attention is different than making money. What would you do?
- Host events at gay clubs and bars
- Radio interviews:
NPR Arts Connection
This American Life
- Promote film in her own magazine
- Good copies of film to show
- Street team from different walks of life:
Social Aspect
Gay Community
- Film Commissions - especially in Montana, San Francisco and New York
- Viral Marketing - banners for MySpace and FaceBook
- Advanced Screenings - Miami, New York and Los Angeles
- Know the festival circuit - screen at Sarasota and FFF
- Push hard to promote first screening - free tickets, make theatre full, create a buzz
- Put a trailer on youtube!
- Strong IMDB listing
- Great film, but tough to sell.
- Hard to explain because it follows more than one person.
- Transgendered protagonist - something some people cannot get past
- Deals with mental illness
*All are difficult to promote because they are difficult to talk about
If you were in a position to fund a film like the one you were assigned and your motivation was to make a lot of money, what would you demand from (or suggest to) the filmmaker (if anything) about the content of the film before it was shot?
- We wouldn't change the content. We would market it differently.
- DYI marketing strategy & budget before shooting
- Grants from organizations that promote themes of this film
- Interactive website
- More posters
- Budget for Swag
Pretend you work for a film distributor. What if your boss came up to you with this finished film and told you that your job depended on winning attention and awards at film festivals for this film. Note this question is different than the previous question because winning awards and attention is different than making money. What would you do?
- Host events at gay clubs and bars
- Radio interviews:
NPR Arts Connection
This American Life
- Promote film in her own magazine
- Good copies of film to show
- Street team from different walks of life:
Social Aspect
Gay Community
- Film Commissions - especially in Montana, San Francisco and New York
- Viral Marketing - banners for MySpace and FaceBook
- Advanced Screenings - Miami, New York and Los Angeles
- Know the festival circuit - screen at Sarasota and FFF
- Push hard to promote first screening - free tickets, make theatre full, create a buzz
- Put a trailer on youtube!
- Strong IMDB listing
Advice?
What advice would we give the filmmaker about how to market the film in the future?
- Need to be supportive to the people supporting the movie.
- Reply to attempts at communication and be consistent between words and actions.
- Send flyers or tell street team to make them with plenty of time to perfect and print them.
- Establish budget for advertising and street team.
- Set up radio interviews prior to the day of the film.
- Plan ahead (specifically taking spring break into account)
- Put in more time up front
- Give actual time commitments:
Guest speakers should let group know about how often a day this will take and how many days.
Compare successful groups in the past to non-successful ones.
Specifically relating to Prodigal Sons...
Though Kim was very supportive and responsive when dialogue actually took place, her lack of availability and limited contribution of marketing materials put a damper on the groups potential success. For future success of films, filmmakers should do their best to acknowledge and utilize street teams by sending out as much swag as possible, as soon as they have a place to send such. Kim, though busy we understand, never got around to this advantage. In addition, any funds for FaceBook and/or MySpace ads has been proven to make things such FaceBook events more successful (as is evidenced by other groups success). Even 20 dollars, if done per click, can truly up a film's chances of selling seats at the mere two showings per film in which they were shown. Another benefit would be if the filmmaker confirms with the festival that they will be attending a screening and whether or not they will participate in a Q&A session following the showing. This knowledge can be a vital selling point when getting viewers in the seats. A general statement that might be the simplest advice, and perhaps the most valuable, it to work with the festival marketing team. To have the festival marketing team and a student run street team, there are not many excuses for going through the festival unnoticed by the public. Granted, all these actions can be discarded for various reasons ranging from lack of funds, to a severe lack of time or dedication to the project, but overall, these actions could highly impact the result of the film's success.
- Need to be supportive to the people supporting the movie.
- Reply to attempts at communication and be consistent between words and actions.
- Send flyers or tell street team to make them with plenty of time to perfect and print them.
- Establish budget for advertising and street team.
- Set up radio interviews prior to the day of the film.
- Plan ahead (specifically taking spring break into account)
- Put in more time up front
- Give actual time commitments:
Guest speakers should let group know about how often a day this will take and how many days.
Compare successful groups in the past to non-successful ones.
Specifically relating to Prodigal Sons...
Though Kim was very supportive and responsive when dialogue actually took place, her lack of availability and limited contribution of marketing materials put a damper on the groups potential success. For future success of films, filmmakers should do their best to acknowledge and utilize street teams by sending out as much swag as possible, as soon as they have a place to send such. Kim, though busy we understand, never got around to this advantage. In addition, any funds for FaceBook and/or MySpace ads has been proven to make things such FaceBook events more successful (as is evidenced by other groups success). Even 20 dollars, if done per click, can truly up a film's chances of selling seats at the mere two showings per film in which they were shown. Another benefit would be if the filmmaker confirms with the festival that they will be attending a screening and whether or not they will participate in a Q&A session following the showing. This knowledge can be a vital selling point when getting viewers in the seats. A general statement that might be the simplest advice, and perhaps the most valuable, it to work with the festival marketing team. To have the festival marketing team and a student run street team, there are not many excuses for going through the festival unnoticed by the public. Granted, all these actions can be discarded for various reasons ranging from lack of funds, to a severe lack of time or dedication to the project, but overall, these actions could highly impact the result of the film's success.
To Conclude...
Conclusion
If Lauren and Rene could take this class again we would. We know where we made mistakes and we have ideas of how to improve. Mike graduates this spring and intends to move to Sweden, but if he had to do the project again he would improve from his experience as well. Mike has learned that promoting is not his choice way to spend time. However, he is a wiz at creating on the computer. Overall, we did the best we could with our time, budget and experience. We have learned that it is never too early to start promoting. For the purpose of this class, do not rely on the filmmaker for promotional materials. It is wiser to protect yourself and assume that your street team is promoting this film from ground zero. When it seems that the filmmaker is lacking in organizational skills or time, it is the street team's job to take the initiative and promote the film.
If Lauren and Rene could take this class again we would. We know where we made mistakes and we have ideas of how to improve. Mike graduates this spring and intends to move to Sweden, but if he had to do the project again he would improve from his experience as well. Mike has learned that promoting is not his choice way to spend time. However, he is a wiz at creating on the computer. Overall, we did the best we could with our time, budget and experience. We have learned that it is never too early to start promoting. For the purpose of this class, do not rely on the filmmaker for promotional materials. It is wiser to protect yourself and assume that your street team is promoting this film from ground zero. When it seems that the filmmaker is lacking in organizational skills or time, it is the street team's job to take the initiative and promote the film.
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